Social media marketing must complement not replace traditional marketing


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Social media marketing must complement not replace traditional marketing

What The Heck is Social Media Optimization Anyway? – Stepping Back and Defining SMO


Before we had search engine optimization (SEO).  It took me a good six months for that three letter acronym to become part of my regular vernacular.   “Oh, yeah, we are working on SEO’ing.”  Just flows off my tongue, like ASAP or RSVP. Then Social Media Optimization came into the picture.  Huh?  What the heck is […]

Just Talk or Something More – CRM Goes Social


A new trend is emerging – customer relationship management (CRM) is going social.  CRM is no longer just about sending invoices in a timely fashion, and having a billing department to answer questions.  With the rise of social media, CRM has been elevated.  CRM is now about being in touch with the customer – understanding […]

Klout.com – How Does Your Influence Rate?


Klout is quickly becoming a cornerstone of the social media marketing landscape. If you’re wondering what it is and what it can do for you, keep reading: An Introduction Klout is a simple idea, really: It measures your influence in social media the same as Google Analytics measures your website’s degree of success. One of the […]

EmpireAvenue.com – Social Media Site Sells Stock In You


Businesses, entrepreneurs and individuals who are looking to gain further awareness of their brand or presence will find that Empire Avenue is a great way to expand, engage and evaluate their social media networks. Users of this virtual game and social platforms participate in missions and interact with others in order to gain virtual currency, […]

Why Social Media is Important to the Business of Today


When social media was first developed, it was used primarily to allow people to easily communicate with one another as friends, relatives, or acquaintances. As time went on, people discovered new ways to benefit from these websites. Today, social media is a tool commonly used in the business world for a variety of different purposes. […]