Social media marketing must complement not replace traditional marketing


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Social media marketing must complement not replace traditional marketing

More Is Not Always Merrier – Keyword Strategy


Choosing keywords is undoubtedly one of the most important aspects of a Search Engine Optimization (SEO) campaign.  After all, you could spend hours per day, even hire someone dedicated to perform SEO, only to be spend your resources in vain.  If you and your company aren’t targeting the right keywords, a lot of effort will […]

Just Talk or Something More – CRM Goes Social


A new trend is emerging – customer relationship management (CRM) is going social.  CRM is no longer just about sending invoices in a timely fashion, and having a billing department to answer questions.  With the rise of social media, CRM has been elevated.  CRM is now about being in touch with the customer – understanding […]

Klout.com – How Does Your Influence Rate?


Klout is quickly becoming a cornerstone of the social media marketing landscape. If you’re wondering what it is and what it can do for you, keep reading: An Introduction Klout is a simple idea, really: It measures your influence in social media the same as Google Analytics measures your website’s degree of success. One of the […]

EmpireAvenue.com – Social Media Site Sells Stock In You


Businesses, entrepreneurs and individuals who are looking to gain further awareness of their brand or presence will find that Empire Avenue is a great way to expand, engage and evaluate their social media networks. Users of this virtual game and social platforms participate in missions and interact with others in order to gain virtual currency, […]

Why Social Media is Important to the Business of Today


When social media was first developed, it was used primarily to allow people to easily communicate with one another as friends, relatives, or acquaintances. As time went on, people discovered new ways to benefit from these websites. Today, social media is a tool commonly used in the business world for a variety of different purposes. […]