Social media marketing must complement not replace traditional marketing


http://www.mycustomer.com/topic/marketing/social-media-marketing-must-complement-not-replace-traditional-marketing/143389

Social media marketing must complement not replace traditional marketing

What The Heck is Social Media Optimization Anyway? – Stepping Back and Defining SMO


Before we had search engine optimization (SEO).  It took me a good six months for that three letter acronym to become part of my regular vernacular.   “Oh, yeah, we are working on SEO’ing.”  Just flows off my tongue, like ASAP or RSVP. Then Social Media Optimization came into the picture.  Huh?  What the heck is […]

More Is Not Always Merrier – Keyword Strategy


Choosing keywords is undoubtedly one of the most important aspects of a Search Engine Optimization (SEO) campaign.  After all, you could spend hours per day, even hire someone dedicated to perform SEO, only to be spend your resources in vain.  If you and your company aren’t targeting the right keywords, a lot of effort will […]

Just Talk or Something More – CRM Goes Social


A new trend is emerging – customer relationship management (CRM) is going social.  CRM is no longer just about sending invoices in a timely fashion, and having a billing department to answer questions.  With the rise of social media, CRM has been elevated.  CRM is now about being in touch with the customer – understanding […]

Why Social Media is Important to the Business of Today


When social media was first developed, it was used primarily to allow people to easily communicate with one another as friends, relatives, or acquaintances. As time went on, people discovered new ways to benefit from these websites. Today, social media is a tool commonly used in the business world for a variety of different purposes. […]