What The Heck is Social Media Optimization Anyway? – Stepping Back and Defining SMO


Before we had search engine optimization (SEO).  It took me a good six months for that three letter acronym to become part of my regular vernacular.   “Oh, yeah, we are working on SEO’ing.”  Just flows off my tongue, like ASAP or RSVP. Then Social Media Optimization came into the picture.  Huh?  What the heck is […]

More Is Not Always Merrier – Keyword Strategy


Choosing keywords is undoubtedly one of the most important aspects of a Search Engine Optimization (SEO) campaign.  After all, you could spend hours per day, even hire someone dedicated to perform SEO, only to be spend your resources in vain.  If you and your company aren’t targeting the right keywords, a lot of effort will […]

WordPress: The Platform of Choice for Your Blog


WordPress has evolved over the years to become one of the best platforms available to host your blog. It’s flexibility and the large number of useful extensions allow you and the reader to focus on the content of the blogging message and not the technology making it available online. A WordPress blog can be hosted […]