Social Media Has Evolved into an Essential Mainstream Marketing Tool, Finds … – MarketWatch


MensXP.com Social Media Has Evolved into an Essential Mainstream Marketing Tool, Finds …

The Art Of Self&Promotion On Social Media – Fast Company


Fast Company The Art Of Self&Promotion On Social Media Fast Company Introduced by TA McCann from Gist.com, the 5-3-2 rule of social media sharing aims for a blend of your content, others’ content, and personal updates.

​’Snooper’s charter: UK govt pushes for access to social media – RT (blog)


RT (blog) ‘Snooper’s charter: UK govt pushes for access to social media RT (blog) Britain’s Home Secretary is pushing for new spying powers to access social media and email accounts.

Social media cleansing: Is getting rid of party pics ‘boring’ or necessary? – Deseret News


Social media cleansing: Is getting rid of party pics ‘boring’ or necessary?

Scoping Out The Next Crop Of Social Media Companies Before Their IPOs – Forbes


Scoping Out The Next Crop Of Social Media Companies Before Their IPOs Forbes The progression of social media companies and the outsized role they have come to play in the markets is undeniable.

How to Set Social Media Marketing Goals – CMSWire


How to Set Social Media Marketing Goals CMSWire I have a lot of conversations with B2B marketers. And you know what? They’re all struggling to figure out what the right goals are for social media.

Social Media Management Tools to the Rescue – Small Business Computing


SmallBusiness.co.uk (blog) Social Media Management Tools to the Rescue Small Business Computing “The two biggest social media challenges I hear from small businesses are finding the time to ‘squeeze’ social media onto their already full plates and…

Social-media gurus often run the show for celebrities – Tribune-Review


Social-media gurus often run the show for celebrities Tribune-Review Celebrities have long had robust teams of support: agents, lawyers, publicists, stylists, assistants and friends from the neighborhood.

8 Insights On How To Optimize Your Social Media Marketing (Study) – Business 2 Community


Business 2 Community 8 Insights On How To Optimize Your Social Media Marketing (Study) Business 2 Community As a marketer you have many options with your digital marketing.

Measuring Social Marketing ROI: Possible or Pipe Dream? – Business 2 Community


Measuring Social Marketing ROI: Possible or Pipe Dream? Business 2 Community Pretty much any company worth their salt is engaged in using social media in some capacity for business purposes at this point.

Social Media Falls Short in Customer Service – Direct Marketing News


Direct Marketing News Social Media Falls Short in Customer Service Direct Marketing News Linking social media with customer service remains mostly the domain of marketers seeking 360-degree views of customers, according to a new Forrester study.

REFILE-Adidas and Nike battle for social media World Cup – Reuters


Daily News & Analysis REFILE-Adidas and Nike battle for social media World Cup Reuters RIO DE JANEIRO/BERLIN, June 27 (Reuters) – Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez – but in the…

How Psychology Will Shape the Future of Social Media Marketing – Huffington Post (blog)


How Psychology Will Shape the Future of Social Media Marketing Huffington Post (blog) With marketing analytics software so pervasive, marketing professionals have the power to monitor everything on a business’s social media accounts.

Social Media, World Cup Marketing Fuel Nike Sales – MediaPost Communications


Daily News & Analysis Social Media, World Cup Marketing Fuel Nike Sales MediaPost Communications Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expected results for its fiscal fourth quarter.

5 simple tips for visual branding on social media – The Next Web


5 simple tips for visual branding on social media The Next Web Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look…

Why You’re Never Too Old to Become a Social Media Maven – U.S. News & World Report


Why You’re Never Too Old to Become a Social Media Maven U.S.

Social Media Marketing Lessons from the Movie Chef


It’s been awhile since I’ve been to the movies. I’m thinking Harry Potter was the last thing we saw, but I really can’t remember. With a toddler it’s hard to get out to just sit there for t…

Travel Marketing the Social Media Way – Business 2 Community


Business 2 Community Travel Marketing the Social Media Way Business 2 Community According to LinkedIn, the integration of social media in the travel industry for marketing has been one of the best practices.

5 Mobile Social Media Marketing Ideas to Grow Your Business |


Mobile marketing: learn how to use social media to integrate mobile technology into your business to connect with prospects and customers.

Cupid’s Arrows Fly on Social Media, Too – New York Times (blog)


New York Times (blog) Cupid’s Arrows Fly on Social Media, Too New York Times (blog) But Steven, a young, hip Brooklynite who works in digital media (and whose surname is being withheld to protect his privacy) said that making romantic connections…