Wordpress: The Platform of Choice for Your Blog


WordPress has evolved over the years to become one of the best platforms available to host your blog. It’s flexibility and the large number of useful extensions allow you and the reader to focus on the content of the blogging message and not the technology making it available online.

A WordPress blog can be hosted by WordPress.com, or on another website host using software available from WordPress.org. A WordPress-hosted site is free and a production-ready blog can be brought up in just a few hours. There are some restrictions and limitations with this approach, but it is a great way to start out blogging.

Using a separate host for your WordPress blog means that you have complete control over the format and function of the site. Again, the WordPress software is free and installation on a different host is often automated through the hosting services’s control panel.

You can create a WordPress blog easily using one of the many templates available for free on WordPress or for a slight fee from third-party developers. Your blog content and the appearance of your website are independent of each other so you can change the theme any time. This way, you do not have to be 100% sure of the theme you initially choose and can try out others to see how they look while you are creating content for your blog.

The layout of pages in your blog can also be changed easily. Try out a two-column format for a few days, then see how three columns looks. Changing the order of pages and where and how static pages are displayed is as easy as a few mouse clicks. This frees up your time to focus on your blogging.

There are many ways to make your blog more interesting through the use of widgets and plugins. These are small modules of code that install easily into a WordPress site giving it greater functionality. Display images wherever you wish on the site. Rotate the images each time someone changes the page. Or display a number of images in a slideshow.

Add audio capability to your site allowing people to listen to streaming podcasts. Create a library of audio files that people can listen to online or download. Some plugins allow listeners to leave audio comments about their experience.

Security and access to your site are fully under your control. Set up specific roles that will allow other people to create, maintain and post their own entries on to your blog. Control what people can do on your blog, what they can access, and how much control they have to change things. You’ll find it convenient to start out by limiting access and then opening it up a little later once you have had a sense of the direction of your blog.

Regardless of the platform you choose, some knowledge of SEO (search engine optimization) will be helpful. SEO is what you need to do to your website to allow the search engines (e.g., Google) to find your site when someone does a query. With just a little bit of SEO knowledge, you can use several plugins in your WordPress site to make it SEO-friendly. These modules help you create the meta-data used by search engines to understand and index your site.

WordPress plugins make it easy to maintain your site. Creating frequent backups of your data protects you from the accidental loss of information, or corrupted files. Storing these backups on a different system or in a different location gives you even more protection. These maintenance tasks can even be automated, sending you an email once they are completed.

Using WordPress as a blogging platform means that you have chosen one of the best tools available to make you productive quickly and easily, allowing you to focus on the messages you wish to get out into the world through your blog.

Learn More abnout SEO and Blogging

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